It’s only going to get crazier

18 Mar

The thing about the latest tools of the trade – from blogs like this to social networks like Facebook, Twitter and LinkedIn, to podcasts, wikis and photo sharing – is that clearly clients are beginning to understand the value, and more importantly, the need to get started. The question is, who is going to manage all this stuff?

Customer Service? HR? PR? The advertising agency? 

Do you need a new department within your organization? Or do you simply overburden those already stooped under the weight of their re-organized jobs?

In a company with multiple product divisions, is it run at a corporate level? Do you evangelize your product managers? I’m hardly an expert on that topic (I’m a creative director), especially in the social media space. But at the moment I observe that there are really more enthusiasts than experts. So I’m thinking: Go with the most enthusiastic at the moment. 

How is your company embracing the space?



One Response to “It’s only going to get crazier”

  1. johnherbalifew94 October 9, 2011 at 7:07 am #

    Excellent read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch as I found it for him smile So let me rephrase that: Thank you for lunch! “Feeling passionate about something is like getting a peak at your soul smiling back at you.” by Amanda Medinger.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Amy C. Amy Do.

Amy fall down.

Son of the Morning Light

Just another guy with a camera

the Blacklight Arrow

David Blacker's Blog

TV Amanda

Blogging about all things tv, advertising & marketing

Ballentine Media Inc.

Vancouver Small and New Business Branding, Design and Social Media Strategy


BriWrites: Brian Hartz's Blog

%d bloggers like this: