Forget print, TV and online. The most creative advertising in the world is being done outdoors in non-traditional environments.
There is an absolute explosion of fantastic ideas being done across the street, around the globe. These great ideas work for two reasons: one you can’t miss them, and two, you aren’t expecting them. Agencies are ambushing people, hence the term guerilla marketing.
A third potential reason is that this can be an extremely inexpensive way to advertise (of course if you’re going to fly in a rhino, that can cost you.)
All the major awards are going to non-traditional ads these days. Here are some of my favourites. Don’t you just LOVE those giraffe necks?
Please feel free to share yours.