“The divide is not between digital and traditional, or new media and old or anything like that. The divide is between those who cant understand the changing consumers and those who can.”
This is from Walter Pike, a South African. He makes the argument, correctly in my opinion, that a fundamental consumer behavioural change is what we have to get our heads around. Digital, he argues, is not a media channel. It is the way that consumers now interact with each other, and with brands.
Read the entire post here.