How do marketing people in Victoria get connected?

19 Jan

Shane Goth and I were talking to Island Hearing’s marketing manager Jodie Carlisle yesterday about how disconnected we all feel from the advertising/marketing community here.

The point was raised that there really isn’t a community here to feel disconnected from.

Oh sure, there’s the old boy’s network: the barons’ lunches, the barrel-chested dinners, the Chamber huddles. But these aren’t hitting at the heart of what passionate advertising and marketing folks really care about.

We want to stay abreast. We want to share. We want to get better.

Jodie had to admit that she heads for Vancouver to attend the seminars and hobknobs there. What a pity that such a devoted marketing talent would need to go off Island to be stimulated by like-minded people. It’s not as if they don’t exist here.

Where are we all? Why aren’t we uniting behind our collective growth?

If you’re on the Island and you want to get something going, throw down a comment here. Let’s get connected.

A hash tag on Twitter just isn’t cutting it!


19 Responses to “How do marketing people in Victoria get connected?”

  1. Margaret Hanson January 19, 2010 at 10:33 am #

    I’d love to be more connected! What a great idea.

  2. Jody Beck January 19, 2010 at 10:45 am #

    I would agree this is a terrific idea. In the end, a tight knit community of like-minded professionals that openly share ideas will benefit our clients and keep all of us in business! From my experience working with most agencies/marketing professionals, there would appear to be a subtle disconnect with direct communication between firms. Most marketing people in Victoria seem to know who there colleagues are so it only takes one person to make the first call to get the ball rolling. If the Sales and Marketing Executives networking group isn’t your thing, perhaps there is a need for a more informal-style group to be formed. Dear Copeland, are you volunteering?

  3. Jane Victoria King January 19, 2010 at 11:51 am #

    There’s the Social Media network, but it’s definitely not the same thread. Just need to set up a Meet-Up and call it something really groovy!

  4. dougbrowncreative January 19, 2010 at 12:52 pm #

    Thanks for the comments. We are hoping to facilitate something through posting this blog, but it will really take collective initiative to sustain it. If any of you know others who might be interested, please encourage them to get in touch with me and we can move investigate the best way to get a group going!

  5. Janis La Couvée January 19, 2010 at 1:16 pm #

    Do you count the Sales and Marketing Executives (SME) meetings as part of the “old boys” network? It seems to me this would be a very logical place to start. Or incorporate Social Media Club into this discussion.

    The challenge, to my mind, becomes the very fractured nature of networks as everyone starts to stake out their turf. In the end people simply give up attending because of the number of commitments. Have can we build on existing synergies? Is it possible?

  6. Theresa Mackay January 19, 2010 at 4:44 pm #

    It seems we get connected through belonging or participating in sector organizations such as TVic’s DMC but there is a lack of opportunity for connecting with marketers in sectors other than our own. The beauty of our profession is that you can work in education, tourism, high tech, agriculture, you name it…

    Often the best way to get connected is to have an annual event that becomes a staple “must go”. Vancouver examples are Marketer of the Year and Lotus Awards.

    NABS does an annual Cannes screening as a fundraiser. Why not see if we can get the reel for here and make an annual night of it? And yes, I’m putting up my hand to help organize if this is of interest!

  7. dougbrowncreative January 19, 2010 at 6:06 pm #

    Theresa you are awesome! Shane Goth flagged NABS in our discussion last night, and it seems a natural. Thanks for the hand up. Let’s see where we can take this.

  8. Shane January 20, 2010 at 11:05 am #


    I was part of the NABS Edmonton group for 4 years and had made contact with the Vancouver office when I moved here 3 years ago to discuss bringing the reel to Victoria. Let’s stay in touch once I’ve re-connected with them.

    Conicidentally, NABS Edmonton screened the Cannes reel at the Royal Alberta Museum 😉

  9. Theresa Mackay January 20, 2010 at 12:46 pm #


    So glad to hear you were part of NABS Edmonton! Sounds like we have enough experience to go around…I used to be on the Board of NABS West (too long ago to mention…ahem…) and helped organize the Vancouver event (that was back in the good ol’ days when we had to hold a candle up to provide light for the film projector). Let us know what you find out. This could be GREAT!

  10. Mei Yeung January 20, 2010 at 7:31 pm #

    I’m so happy to hear someone take action concerning this isolation. I too feel that if I would like to be a part of the marketing and advertising community, I have to travel off the island. Marketing Mag isn’t even available at the Chapters here, and has to be ordered in.
    I would definitely love to connect with other marketing “islanders”, so lets make it happen! =)

  11. Alex Dunae January 20, 2010 at 11:59 pm #

    I’d be really glad to hear what’s going on in the local marketing community. Sign me up (twice!).

  12. dougbrowncreative January 21, 2010 at 6:03 am #

    Janis, Mei and Alex, we will throw your names down on the list and get back to you. Perhaps an informal get-together at our offices to get some ideas out?

  13. Nic Springer January 21, 2010 at 10:57 am #

    It seems like something to reach for is a common ground. Almost like a neutral zone in which we can share our opinions and ideas on almost anything, not just marketing.

    This being said, perhaps a website or a message board (not unlike this blog) might be worthwhile to look into. Your name could be underlined with the company or organization you represent, and you could easily correspond with people in almost every aspect of the Marketing and Advertising Community of Vancouver Island.

    …You know without spending big Ferry bucks to get over to Vancouver just to schmooze.

    That’s just my two cents though (plink plink)

  14. dougbrowncreative January 22, 2010 at 10:55 am #

    Nic, thanks for the comment. While I agree that online environments can get the conversation going…this blog for example….what we need is some face time to build relationships. I might be standing beside some incredibly smart marketers waiting for my rogaine prescription at Shoppers Drug Mart, but I wouldn’t know it because I haven’t met them. Vancouver has the ad awards, the NABS events, the Cannes screening etc. where people can put names to faces. We need some of those here.

  15. Fraser Campbell January 27, 2010 at 1:20 pm #

    Having just moved to the island a couple of months back with over ten years of online marketing experience, albeit in the realm of marketing I can say that I have found it really difficult to connect with people. A group of like-minded professionals sounds like a great way to discuss emerging technologies and movements in the marketing world. Sign me up.

  16. Fraser Campbell January 27, 2010 at 1:21 pm #

    That’ll teach me not to read my comments before I email them off. I meant that my background is in the realm of development, not marketing.



  17. dougbrowncreative January 28, 2010 at 1:27 pm #

    Thanks for the comment Fraser. Even better if that group of like-minded individuals can rally around a worthy cause like NABS – and put their talents to use while getting connected. Are you interested in joining any discussions around this?

  18. Fraser Campbell March 21, 2010 at 5:53 pm #

    Sorry it’s been a while since I last looked on here. Has anything happened with regards to this? Sounds like a nice idea. Feel free to email me if you set something up.

    • dougbrowncreative March 21, 2010 at 6:55 pm #

      Several of the respondents have agreed to work together to bring a NABS fundraiser to Victoria. Which is an admirable outcome. Please feel free to contact Shane Goth at Copeland if you would like to participate. Thanks for the follow up Fraser.

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