The two can work hand in hand as a great one-two punch. But we’re busy people. So given limited time, which one should you give priority to?
A case for blogs:
> Blogs are great for providing depth and insight. When you come across a blog that you like, normally you’ll check out a few past posts too to see if the blogger is worth subscribing to. How many of you have checked out past tweets when determining whether or not to follow someone? Instead you check out their profession, their location, their hot pic. Or…their blog!
> Blogs are places to go to, essentially the final destination. You may use links in your post, but the object is to keep the reader on your page or direct them to your site. Tweets are increasingly providing links to somewhere else: to YouTube, articles, photos. To blogs!
> Both blog posts and tweets are archived, but past tweets are virtually useless. Blog archives provide a library of information – and they are more useful in terms of creating web traffic to your site than old tweets. I read recently that Twitter is like someone you know with no long-term memory: perfect for the ADD generation.
> To my way of thinking, any blog post that doesn’t generate comments is a failure. A blog should be a forum for conversation, for opinions, for snot-flying word wars sometimes. Twitter attracts a lot of people who want to be heard, rather than listen. As my colleague Tom pointed out last night, aggressive businesses are all over Twitter like a stink. They look for quantity of followers, spraying the Twitterverse in the belief that eventually they will find their market, or that you’ll tell two followers, who’ll tell two followers...
Which explains why some Muffler Shop from the US is onto me.
Next post: A case for Twitter