We lost an Account Manager a few weeks ago and have been looking for a replacement. The ads that we put in market to invite applications were very clear about one thing: this is not a “Hey I’ve always wanted to work in advertising!” job. It’s for experienced agency people.
We got some great responses but it’s a bit terrifying how few applicants actually read the ad. Here is a random sampling of some of the submissions I’ve received.
> “Hey Doug, what’s up. I’ve always wanted to work in advertising…”
> “Long shot I know but does working in a bar qualify as relevant experience?”
> “My current job as a retail sales assistant puts me in touch with demanding people on a daily basis.”
> “If you feel my lack of work experience doesn’t qualify me for this position, perhaps you would consider me for other positions within your company.”
Then there were the ones who cut and pasted and didn’t proof their letters before they went out:
> “Dear Mr. Brown… Artemis PR & Design caught my interest as a possible employer because of the wide array of clients and industries that you work with.”
> “I’ve chosen Hot House Marketing because I like the way your company fits with my previous skills.”
Makes those hairs on the back of your neck stand right up.