This PSA is not for the squeamish

10 May

Recently we shared an English Public Service Announcement in this blog that dealt with the issue of seat belt safety – a beautiful and emotional commercial that nonetheless didn’t overwhelm the message.

When I came across another PSA, also from the UK, I knew I had to post it as well. If you haven’t seen it, hang on to your lunch. You can view it by clicking this link.

Maybe I’m overly sensitive to polar bears, since one of our newest clients is Churchill Wild, the eco-tour company in Manitoba that takes guests on foot out to see polar bears on the Arctic tundra.

Something about seeing these astonishing animals in the context of this craven commercial made me wince.

The question is, did the execution overwhelm the message in this one? You be the judge.

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4 Responses to “This PSA is not for the squeamish”

  1. Michela May 10, 2010 at 4:03 pm #

    I ran across this one on a list of the freakiest ads of 2009, freaky indeed.

  2. dougbrowncreative May 10, 2010 at 4:56 pm #

    Michela, didn’t it make you think of 9/11? The way things were shot at a distance at the start, the reflections in the buildings, the whole bodies-falling-from-the-sky while the sound of jets pass overhead….very heavy. Why polar bears? Why not pianos?

  3. Z May 11, 2010 at 10:09 am #

    I guess, killing polar bears is symbolizing the killing of nature. 9/11 reference is also perfect, because all this distraction is done by stupid humans. And, yes, it is bizarre and very effective. It works for me.

  4. dougbrowncreative May 11, 2010 at 3:17 pm #

    Thanks for the comment Z. I get what they’re doing with the bears, but I wanted it tied specifically to global warming and the polar ice caps melting. The ends were too loose for me. It could have been any animal.

    On another note, a hunter recently bagged a polar/grizzly hybrid. Seems that as the Arctic cools off and the polar bears move south they are entering new territories. Wonder where all this will lead.

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