Let them drive, dammit

30 Jun

Out of Bangalore comes this graphic and spot-on print campaign aimed at reducing the use of cell phones by drivers.

They’ve astutely gone after not the drivers, but the ones who call them. Great insight. From my observation, it’s not usually the driver that gets the idea to pick up the phone and call while he’s behind the wheel. It’s the incoming call they feel compelled to take.

Blood for thought.

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2 Responses to “Let them drive, dammit”

  1. barrysbook July 2, 2010 at 12:59 pm #

    …at least vampires might like it 🙂
    Doug, the phrase Happy CanaDER day kept popping in my mind, and I traced it back to you, re: the old rmg crew… thanks! 🙂
    But HCD to you anyhow…

    • dougbrowncreative July 2, 2010 at 2:56 pm #

      Baz, I think you’re mistaking me with the other Doug Brown who worked at RMG. The one who said stuff like that.

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