Guerrilla marketing idea: When a taxi is the cheaper option

25 Sep

Drunk people can be shockingly stupid and primitive at the best of times. If this wasn’t true, drinking and driving would already be relegated to the Shockingly Stupid and Primitive Human Behaviour bin of practices we have evolved beyond, like stoning or slavery.

Oh hang on, we’re still doing those. But that’s a different post.

Shock tactics, blood and gore, threat of imprisonment and public humiliation…drunk drivers have been threatened with it all before and it’s become wallpaper.

Out of Ogilvy Brazil comes this stunningly simple guerrilla marketing idea to convince bar patrons that their drinking and driving habits are going to eventually hit them where it hurts.

WATCH THE VIDEO HERE

With no media costs whatsoever, the agency was able to generate shock and respect amongst patrons, and significant press at home and abroad.

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5 Responses to “Guerrilla marketing idea: When a taxi is the cheaper option”

  1. stopsmokingbc September 25, 2010 at 2:25 pm #

    Now how can we do that with smoking in BC?

  2. dougbrowncreative September 25, 2010 at 2:33 pm #

    Smoking is a whole other ball of tobacco leaves. The questionable decision you make in smoking doesn’t have immediate consequences like drinking and driving. No, that tragedy plays out many year later. But good on ya for seeing the potential to leverage this kind of non-traditional approach.

  3. stopsmokingbc September 25, 2010 at 4:16 pm #

    Ever read Employees First, Costumers Second. It’s a non-traditional way to run a business and you un-learn what you know of on how to run a business today. I read it yesterday and am un-learning a lot that I thought I knew of business.

  4. Jody Beck September 27, 2010 at 9:48 am #

    Love the ad. Also very refreshing to see a drunk driving campaign that doesn’t involve visual and grotesque shock tactics. Clever.

    • dougbrowncreative September 29, 2010 at 4:11 pm #

      Although I quite like a bit of blood and gore. Zombies, vampires…maybe it’s just because we’re rounding into October.

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