Drunk people can be shockingly stupid and primitive at the best of times. If this wasn’t true, drinking and driving would already be relegated to the Shockingly Stupid and Primitive Human Behaviour bin of practices we have evolved beyond, like stoning or slavery.
Oh hang on, we’re still doing those. But that’s a different post.
Shock tactics, blood and gore, threat of imprisonment and public humiliation…drunk drivers have been threatened with it all before and it’s become wallpaper.
Out of Ogilvy Brazil comes this stunningly simple guerrilla marketing idea to convince bar patrons that their drinking and driving habits are going to eventually hit them where it hurts.
With no media costs whatsoever, the agency was able to generate shock and respect amongst patrons, and significant press at home and abroad.