BMW has just introduced the same concept in a TV ad.
At a point in the commercial, viewers are asked to close their eyes and what they see in their mind’s eye is the BMW logo, burned temporarily into the retina by an overdose of light.
What a monumental waste of time, money and PR. Really? The logo? It’s gotta be deeper than that. At least tell me that the logo is actually comprised of tiny little scratches of the word SEX.
The problems with this come fast and furious. It’s objectionable. It’s dangerous. It’s slicky-tricky ad-stuff without a hint of an idea. It does nothing to increase your disposition towards the brand. It reeks of 1970’s subliminal advertising, but all updated and cool.
Worst of all, you’re blinded by the damn logo, so how are you going to be able to run to your computer and become a breathless fan on their Facebook page??