Here’s a standard advertising message: drive drunk and you will go to jail.
Here’s a South African ad agency taking that message up a notch with this chilling new ad:
Can sexual violence be used as a deterrent? What does that do to us to wave it around in this off-hand manner? Is jail-rape less offensive than drinking and driving?
I’m all for shock tactics. But this one just left me wondering when violence of this nature became worthy of a smirk to deter lesser crimes.