There’s a section in most advertising Creative Briefs that asks the question: How do we want our customers to react to the advertising?
You get a lot of poorly considered responses such as;
> This product is superior to other products in the category!
> I will have to run out and get this newly formulated product now.
> I love the new packaging! More reason to buy!
Now there is a site that offers up some funny examples of Things Real People Don’t Say About Advertising.
It’s a site that businesses and their ad agencies should take seriously.
As long as we continue to fool ourselves that shampooers get virtually orgasmic while they use our products, or that spouses high-five in the kitchen when we introduce a new cheese slice package design, we will continue to make a case for consumer-generated content.