As we are going through a stimulating week chasing down support for our blog in an online poll, we come to the following conclusions:
> Twitter numbers are relative.
Someone with 10,000 followers on Twitter is exponentially less likely to be retweeted than someone with 1,000, all other variables being equal. While it’s true that having more followers means more tweeters will try to get access to them, it’s also true that you simply can’t know 10,000 people personally, so the connections are less personal and helpful.
> LinkedIn contacts are not particularly LinkedIn.
You don’t owe your LinkedIn contacts regular touching and generosity before you ask for help – as with Twitter – because many of these relationships are not new. But don’t expect too much. LinkedIn is not particularly social. It’s remains a more self-interested place. Like a lot of businesses, come to think of it.
> Facebook friends are invested however…
Personal contacts are more loyal and helpful than purely business contacts. They are emotionally invested in your success, even if they don’t always understand what the hell you do. A request for support on Facebook gets reaction, but business is not really on the menu and thoughts quickly return to fart jokes and funny videos.
In summary, when it comes to business aid, friends are more loyal than contacts but followers are the best of both worlds. Twitter wins.
PS> Everything you’ve heard about Victoria is true. It really is an amazing social media town. We found unbelievable, regular and continuous support from our Twitter followers and social media kin. Facebook and LinkedIn were less relevant geographically to the equation. But Twitter was all about geography.