How far away can Victoria be from interactive bus shelter wars?

1 Feb

When I read about the launch of Yahoo! Bus Stop Derby, the touch screen bus shelter games in key neighbourhoods throughout San Francisco, my first thought was: Why not here in Victoria?

Communities compete against each other head-to-head playing trivia games and puzzles available on the shelters’ full-sized screens.

The competition lasts a month or two and then the winning neighbourhood gets a concert with a decent-ish band.

Can’t you picture the Vic West Sustainablists taking on the Oak Bay Tea Partiers? Bus shelter smack down in #YYJ!

My only gripe is that the Downtown Victoria team would need to be labeled The Downtown Trolls Who Hang Out In Front of the Bay Centre and Look Like Survivors From a Post Apocalyptic Halloween Party.

Would you play if it was in your neighbourhood?


5 Responses to “How far away can Victoria be from interactive bus shelter wars?”

  1. GV February 1, 2011 at 9:59 am #

    The Downtown Trolls Who Hang Out In Front of the Bay Centre and Look Like Survivors From a Post Apocalyptic Halloween Party that was held at the BC Legislature on April Fools Day.

  2. Mario Parise February 1, 2011 at 12:52 pm #

    “Would you play?”

    Yes, I would. However, I’m one of the very very few people who actually like the transit system in Sudbury.

    In most major urban centers, where traffic is insane and parking spaces cost hundreds a month, public transit becomes something people of every “class” does. I saw this in Montreal and Toronto: taking the bus or the subway is just plain smart.

    In smaller urban places like Sudbury, it’s almost exclusively students or relatively poor people (i.e. people who don’t own a car because they can’t afford one).

    My point? This kind of marketing effort makes perfect sense in larger urban centers, where just about everyone is hanging out at a bus stop at some point. But in smaller ones, it would only make sense if you were targeting lower income peeps. And expensive interactive boards like this to target people with little to no discretionary income might not be very wise.

    Also… it gets damn cold up here. Might only be able to run such a campaign during the summer months.

  3. dougbrowncreative February 2, 2011 at 12:48 am #

    > Thanks for taking that thought and running with it GV.

    > Mario, I think you’re right. Not surprising that Yahoo launched it in San Francisco and other major urban centres. I know there must be proud and feisty neighbourhoods in Sudbury, but probably not the population base to Interest the investment from Yahoo. I’m sorry.

  4. Mario Parise February 2, 2011 at 11:08 am #

    “I’m sorry.” Ha! Apologizing for the actions of Yahoo? How Canadian of you 🙂

  5. dougbrowncreative February 2, 2011 at 11:37 am #

    I’m sorry for apologizing on behalf of Yahoo.

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