How to make the next Super Bowl half-time show better

7 Feb

The half-time show sucked, right? Course it did.

The Black Eyed Peas just don’t cut it live. I saw them busting those lame moves at the last music awards show. They have a limitless capacity for the half-assed delivery of performances completely lacking in emotion. Boo.

Slap to the face, back on topic:

Nipplegate brought the curtain down on any desire by the Super Bowl half-time show organizers to have the entertainment do something different and memorable. They truck out old Tried & True and cross their fingers that nothing really great happens.

So here’s my suggestion: turf out the dancing robots and make it about the ads.

The ads are the second biggest news story when the game’s done. Show them all on huge screens and give the peeps a chance to rate them. Only get Ricky Gervais to introduce each one. He’s a safe bet not to be controversial.

Or better yet, sell 60-second slots to advertisers and let them pitch their stuff live on stage. Organizing committee pre-approval naturally. Now that’s a challenge any ad agency would sacrifice it’s COO for a crack at.

Live TV? At the Super Bowl? I must be on drugs.

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4 Responses to “How to make the next Super Bowl half-time show better”

  1. Kathryn February 7, 2011 at 10:49 am #

    Why don’t we just kill the half time show, make it a reasonable 15 minute pee break and concentrate on the football? Why does the Superbowl have to be for everybody?

    That would have the benefit of killing the stupid frenzy around the Superbowl ads. I’m not in advertising to be fair but I don’t understand why I have to care about these ads other than the fact that 80% (but thankfully falling) are offensive.

    I must be one of the few people that really just wants to watch the football and therefore can’t stand the Superbowl.

  2. dougbrowncreative February 7, 2011 at 10:57 am #

    Well I don’t know Kathryn, it’s the only time in the whole year when advertising is an event. Selfishly speaking, I think it’s not too much to have a bit of ad hype once a year.

    80% – I’d argue more – of all advertising is crap anyway. Just like 80% of football is crap. We live for those moments when the elements come together in a memorable play, or a brilliant TV spot.

    They seem a natural fit. And as long as the Super Bowl is big and people tune in, the ad derby will be part of it. Thanks for the comment.

  3. mike fromowitz February 7, 2011 at 3:45 pm #

    The Black Eyed Peas sounded like shit.
    But even worse, were this years dull, boring, TV commercials. What a bunch of crap. Even Ford’s spots have missed their opportunity. Goodby – you dropped the ball and made Ford crap.
    Thank heavens the game itself wasn’t one-sided and kept us nailed to our seats.
    New research came out this morning and said that more Americans wore their nails down than during any other time in Football history.
    At a time when things should be more creative… the TV spots and half-time show sucked.

  4. dougbrowncreative February 7, 2011 at 3:53 pm #

    Nothing in the minds of ad guys or show producers beats real life for drama eh Mike?

    And I agree, the ads were crap too.

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