And what wine would you recommend with vulture?

23 Feb

One of our newest clients, Church & State Wines, has a novel offering for the Vancouver Island market.

They have brought in Pacific Northwest Raptors to their Brentwood Bay winery to do daily flight demonstrations.

The resulting co-branding exercise is called The Raptors at Church & State.

The Raptors comprise bald and golden eagles, vultures, hawks, owls…all those fearsome birds of prey. While you sip an award-winning glass of Pinot Noir or Chardonnay, you can enjoy the spectacle of the world’s largest predatory birds swooping about overhead, free of constraints.

Copeland is doing significant marketing for the new venture, including the first thing out of the gate: their new logo.

The demos start mid-March. Interesting pairing, no?

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17 Responses to “And what wine would you recommend with vulture?”

  1. GV February 23, 2011 at 9:37 am #

    I would drop the “vulture” asap since the picture that comes to mind is a vulture hanging out on a old tree looking for something dead to eat or the old saying “hungrier that a vulture on a shit wagon”.

    Does the C&S really want people to be picturing this with their wine?

  2. hitgirl February 23, 2011 at 9:44 am #

    I think the logo is fantastic. Nicely done. S.

  3. dougbrowncreative February 23, 2011 at 9:45 am #

    > That’s right GV, the vulture is never their poster boy. They use the golden eagle most often, an enormous specimen. The vulture is just one of the many big birds they have…hanging in the background….waiting for you to falter…

    FYI – these big birds are extremely well-handled by the PNW Raptors folks. The demonstrations are as much about education as they are about awe.

    > Thank you Mama Pang Pang. Brad Felt and Michael T co-helmed this baby. We love it too.

  4. Michael Tension February 23, 2011 at 10:47 am #

    Man, does nobody have a sense of humor anymore? C’mon GV (if that’s your real name). Besides vultures are awesome. And personally I think a glass of wine would make the spectacle of a vulture chewing up a corpse easier to take.

  5. maureen blaseckie February 23, 2011 at 11:09 am #

    How effective is this? I went to C&S website for more info about when the demonstrations are going to be held so I could start digging my lizard brain out of it’s current snow-blind panic and into planning a trip out Brentwood Bay way.

    The bad news is their web site isn’t as up to date as you are, m’dear. So I will wait (im)patiently till all the information falls into place.

    In the meantime, killer logo, pardon the pun, can’t wait for everything else to fall into place and congrats to your team.

    Now, where the hell is my shovel…

  6. Amy February 23, 2011 at 11:26 am #

    I would pair water with a vulture, cause the last thing I want is to pass out and have the bird think I’ve expired. This is a neat idea, though – wine and raptors. And that logo is very cool.

  7. dougbrowncreative February 23, 2011 at 11:34 am #

    > You got it Michael. But just to reassure everyone, the vultures do not actually eat corpses during demonstrations hours.

    > Moe the website developments are underway. The shows don’t start until mid-March, so things are in the hopper!

    > Thanks Amy. The scene here could use something new and different. The wines are sooooo good too.

  8. Jody Beck February 23, 2011 at 11:39 am #

    Nice job on the logo. Personally, I am thrilled that these birds will be residing at Church and State. I have been wanting to take the kids to see this up Island but now I can drink wine in my own backyard to take in the show. Obviously the logo will accompany other collateral that will bring unity to the campaign; I am confident the pieces will fall into place quite nicely for the intended target audience.

  9. dougbrowncreative February 23, 2011 at 11:56 am #

    Cheers Jody. I am kind of hooked on their Pinot Noir right now (after some extensive product interrogation) and am also looking forward to taking in the demos when they get underway. I might see you there!

  10. Jody Beck February 23, 2011 at 12:00 pm #

    Hooked on Pinot Noir. Good campaign slogan, perhaps.

  11. maureen blaseckie February 23, 2011 at 12:14 pm #

    come for the vultures, stay for the pinot noir?

  12. dougbrowncreative February 23, 2011 at 12:18 pm #

    Ok you’re both hired. Although I think we can be a bit more edgy with the lines…I’m sure Michael Tension can think of something dark.

  13. maureen blaseckie February 23, 2011 at 1:37 pm #

    You want a little more edgy?

    Okay, three head shot, medium range -3 women seated a table, bright sunny day, table white cloth, 3 plates of cracker crumbs, leftovers, 3 wine glasses half full of ruby red wine.
    Center woman is looking down right at a bird pecking at some crumbs she has scattered, she is smiling and reaching out to the woman on her right.
    The other two are both looking up left, expression – wide eyed. women left of center is tentatively reaching out to woman center.

    Upper left corner fully extended open claws of eagle/hawk.

    Slogan? Expect the unexpected? Always surprising, never disappointing…

    well? Should I start polishing my resume?

    xxoo
    moe

  14. dougbrowncreative February 23, 2011 at 9:15 pm #

    Moe that’s a great idea. Do you think you could add in a dog? People like dogs. A small one perhaps. Maybe the dog can drop in from the sky…?

  15. maureen blaseckie February 23, 2011 at 9:53 pm #

    so the Bambi vs Birdzilla motif is a no-go?…as the owner of a yorkie I already know any time I take him for a walk I’m trolling for eagles–he’s basically an hors d’oeuvre.
    Oh well, back to the drawing board.

    xxoo
    moe

  16. Bertha February 24, 2011 at 10:00 pm #

    An outstanding logo, nailed it! I can’t wait to check out the Raptors at Church & State, such a perfect partnership.

    What an experience this ought to be.

  17. dougbrowncreative February 24, 2011 at 10:09 pm #

    This is the sort of new experience Victoria can use. Thanks for the nice comment Bertha!

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