And yet more Olympic branding controversy, this time Sochi 2014

1 Mar

Hot on the heels of yesterday’s post about a possible Iranian boycott of the 2012 London Summer Games because they believe they see the words “Charlie Sheen” in  the logo (I see it everywhere too), comes shocking cries of plagiarism out of Russia today regarding their Sochi 2014 mascot.

This one is not for delicate souls, so Leanne Asante, please do NOT read further!

The designer of one of the three winning mascots, a polar bear, has been accused of copying the look of the 1980 Moscow Summer Olympic mascot by its creator.

Judge for yourself. Here’s the Sochi 2014 bear:

And here’s the Moscow version:

You will have to admit the mouths are quite similar.  I will never look at that cuddly Sochi polar bear in the same way again.

And pardon me for pointing it out, but isn’t there an image of Lisa Simpson giving head in the weave of the Sochi bear’s scarf?



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9 Responses to “And yet more Olympic branding controversy, this time Sochi 2014”

  1. Dennis van Lith March 1, 2011 at 7:53 am #

    A great post to start my morning off with some laughs.
    Also, do you ever sleep Doug?

  2. dougbrowncreative March 1, 2011 at 8:57 am #

    I would love to sleep Dennis, if only these Olympic branding designers would stop all their stealing and whining and hiding subliminal messages. Every time I’m about to nod off, boom, another controversy.

  3. Dennis van Lith March 1, 2011 at 9:26 am #

    Well I’m so glad that there are watch dogs like you out there to make sure the Olympics designers are being held accountable for all there indiscretions. The would is a better and safe place for it.
    Now if we could just get someone to do the same for bad adverts we could all get some sleep

  4. dougbrowncreative March 1, 2011 at 9:28 am #

    I’m working that angle too Dennis, working for a more rested world.

  5. :]ack March 1, 2011 at 10:00 am #

    I’m surprised the lawyers at Charmin aren’t getting in on all the action.

  6. Eden March 1, 2011 at 10:59 am #

    Wow, thanks for the laugh, Doug. Maybe we should just scrap this whole Olympic logo/mascot business – has there ever been one that people didn’t complain about?
    But you know, now that I’m looking at it… the striped scarf and the striped belt? That’s no coincidence…

  7. dougbrowncreative March 1, 2011 at 12:02 pm #

    > Nice one Jack! Or the estate of A.A. Milne..

    > Scrap them? And deny us the pleasure of all this entertaining bickering and finger-pointing? Not on your life Eden.

  8. Amy March 1, 2011 at 4:41 pm #

    OMG! They’re both bears! What a rip-off! (facepalm)

    And, do you still giggle when you type “Lisa Simpson giving head/blowjob”? Cause I still giggle every time I read it.

    • dougbrowncreative March 1, 2011 at 7:52 pm #

      Naturally it’s all I can see when I look at that logo now Amy. Although I’m feeling the Zion thing now too. But that doesn’t make me giggle.

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