Carpet-bombing the nation’s airwaves

14 Mar

Ahhh….the smell of a spring election is in the air.

How else to properly contextualize the Harper Government’s $26 million TV and radio ad blitz over 3 months to applaud its own Economic Action Plan?

These are not Government of Canada ads to get kids to Just Say No To Drugs. These are partisan ads to gives props to the Guv’s 2009 Budget.

Is $26 million a lot over 3 months?

If they maintained this torrid pace for a year, it would make the Harper Government the largest advertiser in Canada.

Bigger than Telus or Bell or Tim Horton’s. And unlike those guys, it’s our tax money that’s being spent here (ok, fine, I’m drooling at the media commissions).

On to the spots themselves.

I saw them described in the Globe and Mail as “slick”. They only ever use that word to describe political advertising. Which is what this is.

You’ve already seen the ads. If you haven’t, it means the media plan isn’t working. In which case, the $26 million needs to be increased!

A bunch of actors tell us how amazing the Economic Action Plan is. A hot student tells us we are getting ready for the future. We see several close-ups of her sexy eyes. Nice eyes. A woman driving her kids tells us we’re building better roads. Some deer run away in the snow. A couple bakes bread.

They make me feel good to be a Canadian; good to live in a country that can spend this kind of whack on, well, nothing.

Enjoy them folks. We paid for them. And if you can’t enjoy them, check out this parody here from This Hour Has 22 Minutes. It’s free.

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9 Responses to “Carpet-bombing the nation’s airwaves”

  1. Jody Beck March 14, 2011 at 10:29 am #

    I’ve never seen any of these ads.

  2. Jody Beck March 14, 2011 at 10:29 am #

    Love the parody ad.

  3. dougbrowncreative March 14, 2011 at 10:34 am #

    Never seen them Jody? You must not be watching Hockey Night in Canada or the Super Bowl. You can probably demand a refund. It’s your money after all.

  4. sgoth March 14, 2011 at 10:55 am #

    If these are made with tax dollars, aren’t we all the client? Because I really think there should be a dog in the ad…

  5. dougbrowncreative March 14, 2011 at 11:00 am #

    People certainly do like dogs Shane. I find it very strange that there are no dogs in this commercial. Maybe something even darker than strange. Is there possibly a subliminal message in this obvious omission?

  6. Jody Beck March 14, 2011 at 12:44 pm #

    Oh, I see. Only true Canadians receive the benefit of watching their money burn up a chimney. At least when you buy beer, you know some of that money will go back into better commercials. But this? Dammit Doug, I do want a refund. Dear Receiver General…

  7. dougbrowncreative March 14, 2011 at 2:00 pm #

    Grab us a handful of cash while you’re there huh Jody? Cheers.

  8. mike fromowitz March 21, 2011 at 8:09 am #

    What a load of boring, mundane pap. Mediocre scripts and lackluster film — unexceptional third-grade branding. Forgettable. Commercials like these, which are betwixt and between, and tedious to watch, are as boring as many of Mr. Harper’s speeches. I think the government needs to get the lead out – hire better ‘creative’ people to create this kind of work, and while they are at it, send our PM for lessons to improve his style and communications abilities.

  9. dougbrowncreative March 21, 2011 at 8:14 am #

    Spot on Mike. But what can we expect really in Canada in the way of charismatic political leaders of substance. Uneventful times turn out uneventful leaders.

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