Ok, you will find some pretty cool nuggets in here. But there is a bigger story being told.
It’s a book about how businesses need to face up to the way consumers embrace social media.
(Hang on for your chance to win a FREE copy. It’s coming.)
It doesn’t matter if you’re a monolithic multinational or a puny sole-proprietor, your customers’ use of social media, to evaluate your business offering and share their opinion of it to whomever they are socially connected with, carries the same risk and reward. The consumer – not the businesses – have levelled the playing field.
The Now Revolution is a step-by-step guide to help your business adapt to this reality,
The book is broken down into 7 major sections, but you could further reduce those to 3 key areas of change: Get faster, be smarter and become more social.
This requirement for change will permeate every aspect of your organization and what The Now Revolution does so well is to direct you where to look internally in order to make those shifts. All in less than 200 pages! That’s killer.
(Still waiting to find out how to win a FREE copy? Stay with me.)
Copeland brought Jay Baer to Victoria last November to help with growth in our social offering. I have to admit I was expecting the book to be something of a rehash of his advice over the day and a half he was with us. But that’s not The Now Revolution. It has its own agenda.
Looking for some guidance about how to make money through Social Media? Look somewhere else.
Ready to become a change manager within your organization and steer your company to take advantage of the New Consumer?
The Now Revolution is your book.
WANT TO WIN A FREE COPY?
Of course you do! Simply go to the Copeland website and hunt around for Jay Baer’s head in our work. It’s hidden in there somewhere but you are going to have to look for it. Clicking on it will automatically generate a tweet to us. We’ll toss your entry into a cyber hat and announce the winner at 5pm today.
UPDATE: The book was won by Louisa @AlgomaFallFest in Sault Ste Marie, Ontario. Thanks to everyone who entered and hunted for Jay’s head!