The perfect application letter to get a job in advertising

30 Apr


I’m an MBA student at (edited) and I am drawn to the business development side of advertising.

While I was researching your business, I noticed that you don’t currently have a hotel within your client list.

I also discovered that there are currently three major independent hotels in town that are undergoing substantial renovations. I approached the director of sales/marketing for each of these hotels and learned that two currently use an advertising agency. The third does its advertising in-house.

Since the post-renovation period is critical for a hotel in terms of communicating those changes to the market, I enquired of the third hotel whether they would consider assistance to re-launch their property. I was told it was certainly an option.

I would like to present this hotel, and the name of the marketing director, to you as a new business prospect.


(A student)


10 Responses to “The perfect application letter to get a job in advertising”

  1. Anonymous April 30, 2011 at 9:52 pm #

    Wow- walk the walk!

    • dougbrowncreative May 1, 2011 at 5:59 am #

      Notice the complete absence of overt self-promotion. No “I’m looking forward to hearing from you soon.” Not a word about previous experience working in customer service (waiting on tables).

  2. Stef May 1, 2011 at 8:58 am #

    This contrasts nicely a previous blog post this month: “The job application letter you should never write” Way to post the good and the bad!

  3. dougbrowncreative May 1, 2011 at 9:39 am #

    “(To the sound of universal groans) A comedian cannot stand in front of an audience and tell them he’s funny. He has to tell a joke.” Thanks Stef.

  4. Mark May 1, 2011 at 5:31 pm #

    Never heard of a such a long MBA program…

  5. dougbrowncreative May 1, 2011 at 6:04 pm #

    But did you get the spirit of the post Mark?

  6. Louisa May 2, 2011 at 8:32 am #

    AND….Did you actually hire this person…am I the only one asking this question?

  7. :]ack May 2, 2011 at 8:42 am #

    Now that’s an application on steroids 😉

  8. Amy May 3, 2011 at 7:06 am #

    Wow. Absolutely nothing about the applicant in the letter except that he/she is an MBA student. This letter is no talk, all action.

  9. Kreh May 4, 2011 at 6:40 am #

    Amy. I agree with you.

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Amy C. Amy Do.

Amy fall down.

Son of the Morning Light

Just another guy with a camera



the Blacklight Arrow

David Blacker's Blog

TV Amanda

Blogging about all things tv, advertising & marketing

Ballentine Media Inc.

Vancouver Small and New Business Branding, Design and Social Media Strategy


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Barry Hill, MBA (Ivey)

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