There used to be this line you didn’t cross in advertising. You didn’t talk about Number 2 and you certainly didn’t show it.
But all it takes is one advertiser to cross that skid mark and the stuff is everywhere.
Huggies has decided that it’s time to name That Which We Shall Not Name. In a recent campaign they used the word “poo” to rhyme with “blue”. (They obviously chose not to rhyme “fit”.)
Even the music carries with it the unmistakable sound of wuffs whenever they show the kid’s butt.
Some US networks refused to air the spots because of the potty humour.
But in a New York Times article, a creative director for JWT, the agency that created the spots, defended this bowel movement. “We wanted to get at the truth in parenting, which is that sometimes it can be messy and wild and chaotic, but it can also be fun and funny,” he said.
(By the way: Correctly identify how many poop puns I’ve used in this post and win a FREE pair of Huggies diapers!)
Now from the UK we have The Poop Monster, a turd-covered surfer to educate Britains about the filth of the water they swim in.
We know that it happens. And we also know that western culture dumps traditional taboos all the time, linguistically and visually.
But is this a welcome development? Your thoughts please.