The Clio Award winner for best outdoor advertising goes to this strip-a-thon for the medium itself.
What I love about this campaign, created by Y&R Amsterdam, is that it beautifully…erm…cleverly highlights how effective the medium is. It’s like a product demonstration.
Did it work? The space was purchased before the Cracker Jacks made an appearance.
What do you suppose the next ad would have been if the space didn’t rent?