A simple way to more creative brainstorms

9 Aug

Try whacking this statement up on your whiteboard before your next internal brainstorm:

Whiteboard with "What if we did something completely unexpected?"

Is there any other possible mantra you could take into a creative problem solving session that would yield more groundbreaking solutions?

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5 Responses to “A simple way to more creative brainstorms”

  1. NicoleSorochan (@NicoleSorochan) August 9, 2011 at 1:55 pm #

    Very True – but how often does a client actually go for the “unexpected” ? Normally they think they want it, but then are too “afraid” of true creative thoughts.

  2. Kathryn Lancashire August 9, 2011 at 5:01 pm #

    @NicoleSorochan
    Well brainstorming something completely unexpected doesn’t mean that’s the final solution. You’re just brainstorming so it may take you down another, more conventional road you’ve never been down before or you might find small, exciting pieces of a solution to incorporate into something the client will be comfortable with.

    Brainstorming is brainstorming is brainstorming.
    And then there’s the actual solution.

  3. Doug Brown August 9, 2011 at 5:15 pm #

    > Nicole, I know this much: if you don’t have something unexpected to show your client, your success rate in selling it will be 0. The odds go up when you bring it.

    > Kathryn, what’s certain in advertising is that being unexpected is the goal. You have to get noticed in relevant ways. Going the expected route – which is the alternative – will inevitably be unsatisfying for the audience… which means the agency and the client suffer too. You have to fight for it!

    Thanks for the comments!

  4. Bob Sanders (@NewBusinessHawk) August 10, 2011 at 9:15 am #

    Outstanding post!

    Bringing something unexpected can be executed in many ways… from a strategic solution to a marketing need to outstanding creative to something simple that helps your client solve an operational issue.

    Kinda ties in with the idea behind something I just wrote:
    http://sandersconsulting.com/newbusinesshawk/zen-of-new-business

  5. Doug Brown August 10, 2011 at 11:20 am #

    Thanks for the nice comment Bob. I liked your post about agencies acknowledging their need to grow. Growth sure can come in unexpected ways but planning for it is probably the best way to manage it…. from personal experience! Cheers.

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