How to withstand an Orc attack on your business

16 Aug

Orc photo from Lord of the Rings film

Here’s a truth about being in business: not everyone has your best interests at heart.

And fair enough, we’re all adults. It’s business, and business is competitive.

But once you ventured your company into online spaces, you opened yourself up to subtle and not-so-subtle attacks from similar businesses in the name of competition.

That can often take the form of appropriating your content, copying your tactics, looting your clients, or muckraking in your public spaces such as leaving malicious comments on your blog or in social media.

I’ve been asked by small businesses how best to handle competitors who track and hack, and here’s my advice:

Take the high road.

Sure, check them out from time to time and make sure they’re not venturing unlawfully onto your intellectual property.

If there are public comments about your business that could be harmful, deal with them quickly and let it go. They’re lurking you because you’re doing something right. So keep on trucking.

While it’s healthy to know what competitive services are being offered in your market, it’s far more important – and profitable – to know what your audience is doing and thinking. Stay focused on that.

And stay positive! Good energy is always your best offensive weapon against Orcs.

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3 Responses to “How to withstand an Orc attack on your business”

  1. Craig Redmond August 16, 2011 at 5:35 pm #

    When I first came to Vancouver I did a website recon’ of competitive agencies. When I saw one of my ads on one of those agency’s sites, I asked them to remove it. When they told me to eat myself, I had the Marketing VP of Pepsi Canada call them directly and tell them to remove it. High ground is admirable. But when it comes to intellectual theft, everything including thuggery is perfectly acceptable. It’s all we have. Defend it with Braveheart indignation!

  2. Jane Victoria King August 16, 2011 at 6:16 pm #

    Agreed! No point in wasting energy on feeding the fire… Best to stay focused on YOUR greatness…

  3. Doug Brown August 16, 2011 at 6:34 pm #

    > OK Craig, I line up behind you on this one. Once they stroll onto your intellectual property, you do whatever it takes. The scary thing is how much of this must go on that we don’t even know about. But you’ll go crazy trying to track it all down….and you never will.

    > Right Jane, or even better, stay focused on your clients’ greatness and the relationship they need to foster and maintain with their customers!

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