Building Facebook and Twitter communities for your business takes persistence and smart tactics.
But plenty of businesses can’t be bothered to invest the time, so they buy their communities from businesses like USocial, a popular and successful service site that sells bums on social seats. (Try saying that three times quickly.)
USocial promises you, among many permutations, 10,000 targeted Facebook fans (and a bonus of 10,000 targeted Twitter followers) for US$907. That’s 30% off their usual price. High-fives all around.
What can you expect from an instant audience?
Well, building a Facebook fanbase for your business is not like throwing together an ant farm. You can’t just dump 10,000 names into a hole and call it your community. They are your fans because they were paid to be your fans – by USocial. They don’t love you. They don’t even like you. In fact, they probably don’t care to know a thing about you – only that you pay.
And now that they’ve discharged their part of the deal, they are free to ignore you, because these fans/followers-4-hire have plenty of other new businesses to sell their services to.
You bought them, but you didn’t earn them. You got quantity, but no loyalty.
If I pay a bunch of people to hang out with me so I look popular, are they likely to be my advocates when there is no ka-ching attached to their action? So much for my community.
Did you just call them Social Media Escorts? I’m glad you did and not me.
Now, nose back to the grindstone. There are no shortcuts to success here!