How to survive the end of the world in 2012

5 Dec

Monk watching tidal wave in 2012

I read this very enlightening post on B2C entitled The Future of Marketing: 46 Experts Share Their Predictions For 2012.

I suggest you take a look.

One thing that everyone can agree on is that no one agrees on anything.

The future of marketing next year is either mobile, social media, consumer data, results, apps, targeting advertising, KPI, brand control or one of several dozen other must-haves.

There is a sense of intense singularity around what you need to do next year to survive. So where does that leave you? Do everything and cover off all the bases?

The future is a snake in your sleeping bag. The instinct is to thrash around and try to kick the living crap out of the thing. But maybe it’s better to just lie still and assess.

Here at least are 4 essentials components of success in marketing in 2012. And surprise, they’re no different than 2011.

1. Ensure your website is killer. By that I mean engaging, simple to navigate and constantly updated. It is your most important selling tool, likely your first impression and the hub of all your marketing efforts.

2. Have an SEO strategy in place. Google “Marketing and advertising Victoria BC” and see what comes up first. Optimum search placement is the result of a smart SEO strategy. No point having a killer website without this one.

3. Offer a mobile-friendly website. No point having a killer website and a smart SEO strategy without one of these. Don’t have one? Drop me a note and we’ll get you one toot sweet.

4. Invest in knowing your customer better. Spend some time and some money on this because content might be king, but knowledge is power. And kings get assassinated by their snaggle-toothed lieutenants all the time.

If you’re doing all four, you can focus on growth and stop thinking about just surviving.

Good luck to your business in 2012!

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