What do kids really want from Santa this year?

7 Dec

iPad 2 with Santa hat

It’s not your imagination that every second ad on TV right now is for a tablet or a smartphone. The media buys are astounding.

Not surprisingly, according to Neilsen, iPads are the most requested gift this year amongst children 6 – 12 years of age. 44% want one. Second on the list is iPod Touches, with iPhones coming in third.

Here’s the problem with all this: North Americans are swimming in debt. Even with the holiday discounts, these tech babies cost serious dough. Furthering the problem for parents, sticker shock isn’t quite as de-motivating in December as it might be in January. So parents end up going further into debt to ensure surprise and delight reach satisfying levels on Christmas morning.

That’s just whack-a-doodle behaviour.

Retailers are counting on it too.

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7 Responses to “What do kids really want from Santa this year?”

  1. hitgirl December 7, 2011 at 7:10 pm #

    Not my kids. After reading this – they want a whack-a-doodle. Nice job ad man.

  2. Doug Brown December 7, 2011 at 8:38 pm #

    Ha! I’m getting one for Lola so we can save buying in bulk.

  3. maureen blaseckie December 8, 2011 at 12:32 am #

    Ha, youse guys don’t know what yer in for. The IPod is just the pitch…a hootchy kootchy girl dropping a few veils outside the tent. You don’t know whack-a-doodle till the Itunes account depth charges your credit card every month and it’s time for a 3rd pair of skull candy ear phones because the last set fell under the bus and the one before that got ripped off at the pool. And it’s time for a whole new set of skins because no one does day-glo anymore.
    It’s why Duracell makes flashlights and Kodak used to make cameras.

    On the other hand, my kids are connecting with other people on the other side of the world at the speed of light with those gadgets while I’m still standing in the middIe of the living room waving the damn remote at the tv like a magic wand, hoping somehow it will turn on the tv and the dvd player if I just point hard enough….

    You are right, Doug, the toys are getting more expensive and we’ve developed the mind set that they are essential for life as we know it. But 3/4’s of the world gets by without them and, in fact, many live in abject misery assembling these techno trinkets or mining the rare earth minerals that make the magic happen.

    I don’t know if we need to live with lower expectations or perhaps with a greater one to raise those with less a little closer to where we are…if that makes any sense.

    I think it is time to take this grumpy old lady away from the keyboard, feed her some tapioca and put her to bed…

    good night, Doug.

  4. Doug Brown December 8, 2011 at 6:52 am #

    Moe I’m now going to go through the day with the mental image of you hopelessly trying to turn on the microwave with your TV remote!

    The part in the post I bolded (the age of the kids surveyed) is what I’m struggling to get my head around. I know people who give iPads to their preschoolers to play with when they need a break. You can succumb or you can resist. Je vais résister! At least until resistance is futile. Thanks for the fun comment.

  5. maureen blaseckie December 8, 2011 at 7:54 am #

    sometimes they give them to their preschoolers to find out how to get to Angry Birds…It’s amazing what a child can do with these devices because a) the operating system is designed for intuitive navigation & b) a child hasn’t been previously programmed by operating systems that were less user friendly so they are more intuitive and, more importantly, fearless.
    Of course a preschooler hasn’t watched an entire days worth of calculation, proposal design or research disappear in a blue screen of death.
    I agree with you, however, that the idea of giving an Iphone or Ipad as a gift to a 6 year old is stunning (in the literal sense of the word).
    Maybe it is because some people view them as toys rather than serious tools? And their sense of economy is equally skewed which proves your point, I guess, about the economy’s toilet-ward direction.

  6. Doug Brown December 8, 2011 at 9:42 am #

    I’ve heard that computer fluency amongst youth, in particular gaming, is creating a generation of super human air traffic controllers and remote military executioners. It’s heartening to see all that time that has been sucked out of social interaction go to solid professional use. I’m going to pass on the iPresents Moe!

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  1. Debt Debt Debt « Communicate Now - December 7, 2011

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