Ladies, help me out here.
I see these TV ads for mascara products that appear to make your lashes grow by 200% with a simple swipe. Not only do they grow longer, but they fan out like a peacock’s tail in the process.
True or false?
I strongly suspect a bit of advertising tomfoolery here so I did some research. Watch what happens :08 seconds into this video.
Did you see it? Miraculous instant growth, like sea monkeys suddenly appearing in your fish bowl and doing cartwheels for your applause.
I read yesterday that a Taylor Swift ad for Covergirl got pulled because it suggested that you can get lashes like the ones she’s sporting in the ad with a simple swipe of the Covergirl mascara stick. Turns out you would need the Covergirl photoshopper on standby.
Where are the ethics? Where are the advertising standards? Meanwhile Covergirl and their like are laughing all the way to the bank.
Surely some pressure by the new Super Consumer in the right social media places will help put an end to this out and out lying.
Ten lashes to Covergirl.
(Image courtesy of Life123.com)