How do you sell torture?

23 May

Is this the best human sandwich board you’ve ever seen or what?

Shock advertising for the Torture Museum in Amsterdam

As soon as I saw it here, I had to hustle to the Torture Museum website and find out more about the barbaric practices of torture over the centuries.

What a racket they had going: public authorities doing as they pleased with the lives and bodies of their subjects in such gruesome fashion.

The devices were imbued with terror-inducing names like The Skull Cracker, The Inquisition Chair and The Heretic Fork. The Heretic Fork!

The Inquisition Chair at Amsterdam's Torture Museum

Hey… c’mon in. Have a seat.

Meant as more than mere displays of church and state omnipotence, they were created to scare the shit out of everyone.

Thank heavens electricity and car batteries came along and we could evolve to far more humane forms of remediation and persuasion.

I suppose now that Amsterdam’s lethal marijuana is banned for sale to tourists, the city needed something else to freak the crap out of people.

From the Museum’s website:

“If this grotesque diversity of instruments of torture invokes feelings of horror, it is no more than the designers’ intended effect.



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