I’m a fan of the advertising efforts for the Royal BC Museum’s latest exhibit, Dinosaurs, Ancient Fossils, New Discoveries.
I always appreciate a bit of eye-catching out-of-home teasers. The giant footprints that lead down Douglas St. towards the museum not only point you right at the exhibition, but also nicely remind us how lucky we are that these massive beasts are only still around in bones and fossils.
Smartly, the footprint theme is popping up in all sorts of places this month, like this transit shelter.
How cool to see a Victoria business trying something new!