The original Big Foot on the loose in Victoria

16 Jun

I’m a fan of the advertising efforts for the Royal BC Museum’s latest exhibit, Dinosaurs, Ancient Fossils, New Discoveries.

Royal BC Museum Victoria dinosaur footprints

I always appreciate a bit of eye-catching out-of-home teasers. The giant footprints that lead down Douglas St. towards the museum not only point you right at the exhibition, but also nicely remind us how lucky we are that these massive beasts are only still around in bones and fossils.

Smartly, the footprint theme is popping up in all sorts of places this month, like this transit shelter.

Royal BC Museum Dinosaurs exhibit transit shelter ad

Dinosaur footprint at BC Transit bus shelter

How cool to see a Victoria business trying something new!

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4 Responses to “The original Big Foot on the loose in Victoria”

  1. Ricky June 16, 2012 at 5:21 pm #

    This is feel-good advertising and in my opinion very effective.

    • Doug Brown June 16, 2012 at 5:45 pm #

      Getting noticed in a relevant and memorable way is always the goal. Thanks for the comment Ricky!

  2. Andrea June 18, 2012 at 5:36 pm #

    I think your particular point that they are tying the footprints into their other advertising is crucial! The worst is having something eye catching with no pay-off.

    • Doug Brown June 18, 2012 at 6:14 pm #

      Made me think of the BC Ferries hands-on campaign eh! But this one is more fun.

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