A perfect idea in every respect…except one

28 Jun

A Ukraine travel agency used this ingenious idea to promote sales of trips to Asia. The ads were created to require the viewer to narrow their focus by pulling on the skin around their eyes. Found it here.

A solid idea with so much time and money and clever media placements. And yet, something doesn’t feel right about it. What do you think it could be?

Ukraine ad for visiting asia

Ukrainian travel agency ad for Seeing Asian Like Asians Do



2 Responses to “A perfect idea in every respect…except one”

  1. Chel June 28, 2012 at 10:17 am #

    Could it be the use of the word “screw”, when “squint” would have been more appropriate?
    No? That wasn’t it? Could it be the obvious? Wow.

    • Doug Brown June 28, 2012 at 11:44 am #

      It truly is, otherwise, such a beautiful idea! Yeesh.

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