Anyone who reads this blog knows that one of my biggest beefs is the way fathers are nullified by advertisers. Apparently, only moms know best.
P&G is up to these same old tricks this Olympics with a campaign that tells us that behind every great athlete, is a mom.
Dad must have been down in his basement cave, drinking beer and screwing up the laundry.
I’m not suggesting that moms are any less important to a child’s development and sense of confidence than dads. But why ignore us completely? Do we not purchase products? Do we not also change diapers and give our kids baths and nurse them when they’re sick? It’s not the 1950’s anymore.
There is the Yahoo! Olympic Sports page, which has a tab dedicated to moms. Only to moms of course.
Then there is the CTV coverage of the Games, which yesterday gave us repeated shots of the mothers of swimmers Michael Phelps and Ryan Lochte cheering on their sons. And who was that shadowy figure hanging off their right shoulders cheering along with them? Could it be the dads, up from the basement cave all cleaned up?
As I was writing this, the following commercial came on for Petro Canada, which ended with the tagline: It’s mom and dad’s victory too.
Indeed. More of that please.