Back-to-school is a minefield for advertisers … and parents

31 Aug

I can understand why parents, getting ready to see their teenagers off to university for the first time, would find these new T-shirts from Urban Outfitters a little disconcerting.

controversial drinking T-shirts by Urban OutfittersGoing ass-over-head in their pursuit of the buck, Urban Outfitters has demonstrated that they don’t care. Hey, university kids are old enough to make their own decisions. They’re going to drink anyway, right. We’re not promoting it. We’re just saying.

Delusional.

The retailer joins a long and distinguished alumni of infamous back-to-school advertisers. Here are some recent classics.

Kids clothing by La Redoute

Le Redoute kids clothing. Cute photo. Wait … is that a nude guy in the water?

liquor store with back to school signage

Let’s hope this one was really aimed at celebrating (or grieving) parents.

little girl in Armani bikini top

Armani. Dressing our little girls for school in bikini tops.

Back to School knives from President's choice

I’ve been over the required school items list a dozen times and can’t find Knives!

Good luck to all the parents navigating this advertising minefield!

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