Most of the world has gone back to normal sleeping routines and put away armchair fantasies of Olympic glory until the next Summer Games in Brazil.
Meanwhile, the Olympic ideal – the triumph of the human spirit – is only now truly being showcased in London.
Paralympic athletes are rarely featured on cereal boxes or have their names chanted in small villages. It took participation in the Summer Olympics to finally make a global star out of one of them, the blade runner Oscar Pistorious.
As this powerful TV ad from the UK makes plain, those other Olympians, the ones who’ve collected their medals and gone home, have it easy by comparison. Meet the Superhumans.
World, you ain’t seen nothing until these guys hit the stage.