The new face of beach fashion: the Facekini

17 Sep

Here’s creative problem-solving at its most aesthetic.

Female sunbathers in China are taking some extreme measures to protect their fair skin from the sun. The latest trend is to don a full nylon mask, dubbed the Facekini.

Beachwear just doesn’t get any sexier than this.

China beach mask 1

Photo Sim Chi Yin for the New York Times

China beach mask 2

Photo Sim Chi Yin for the New York Times

China beach mask 3

Photo AFP Getty Images

China beach mask 4

Photo by Reuters

China beach mask 5

Photo by Sim Chi Yin for the New York Times

These masks are versatile too. You can wear it to the beach and to a bank robbery.

I worry about the resulting difference between the fair faces and the brown, withered hands though. Glovekini anyone? Footkini?

If you read Chinese, you can order your Facekini today right here.

See you on the beach! (Although I won’t approach you.)



5 Responses to “The new face of beach fashion: the Facekini”

  1. maureen September 17, 2012 at 9:53 am #

    you’re overlooking the biggest money maker, here, Doug…fan gear! At first I was thinking a Toronto Maple Leafs motif to replace the paper bag most of their fans wear but, really, think of all the people who paint their faces in team colours regardless of the sport. And I’d much rather see anyone in a spandex mask instead of a full spandex body suit a la green man…

    Bank robbers make money for the bank robber but this concept could make money for a lot of folk. Still a form of thievery when you think about the prices they’ll charge just to put to an league approved swag sticker. Actually, the league gets that money.

    Robbers all around, I guess. But, you wouldn’t happen to have the contact info for the manufacturer? And a few dollars to pool for North American distribution rights? We could get a piece of that fan cash cow…

    • Doug Brown September 17, 2012 at 10:00 am #

      Nice Moe! Imagine fan-night where everyone gets a mask. Way cooler than those lame-o towels. Then, after the game, everyone can head off to their downtown cores and riot, with none of that nasty video evidence to make them accountable after the fact.

      (The author in no way advocates the actions mentioned in this reply and denounces riots, robbery and other forms of social mayhem.)

      • maureen September 17, 2012 at 10:17 am #

        Hmmm, I hadn’t thought of that. Probably because, in my opinion, the folk who riot are fans of rioting, not hockey (or any other sport).

        I really can’t see anyone from Victoria participating in wanton looting/destruction unless there was a free Whitespot coupon or pizza offer involved. Then they’d strip down to the oh-be-joyfuls and dance off down the street.

  2. Doug Brown September 17, 2012 at 11:03 am #

    They could then be video-ID’d by their oh-be-joyfuls, no?


  1. 6 reasons why you should read this advertising blog regularly « Dougbrowncreative's Blog - October 15, 2012

    […] the insight and entertainment value of my post has just gone way up.  See what I mean here and here. I hope you appreciate Moe’s parries and thrusts as much as I […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Amy C. Amy Do.

Amy fall down.

Son of the Morning Light

Just another guy with a camera

the Blacklight Arrow

David Blacker's Blog

TV Amanda

Blogging about all things tv, advertising & marketing

Ballentine Media Inc.

Vancouver Small and New Business Branding, Design and Social Media Strategy


BriWrites: Brian Hartz's Blog

%d bloggers like this: