The condom ads that got it all wrong

29 Sep

I get what this Jontex condom campaign out of Brazil is trying to say. There is lots and lots and lots of lube on these condoms. I get that…because the logo says it.

But when I look at the creative idea, I just see the messy aftermath of a broken condom. Surely not what the advertiser wants me to think, but there you have it.

Jontex extra lubed condom ad

Jontex extra lubed condom ad

Jontex extra lubed condoms ad

On another front, I’m left wishing there was more to this campaign than one idea dressed up to look like three. Surely some creative device in addition to the Caution: Wet Floor sign could have been deployed to give more depth to the idea. Like a mop and bucket in the elevator, or plastic sheets all up the stairs.

What about a kid whipping across the kitchen floor on an inner tube? Have some fun with it!

Still says broken condom though to me. Messy business.



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