The most beautiful ad of the year?

2 Oct

Any TV ad that can make me fall in love again with the idea of flight has got something to it.

This enchanting little commercial, by McCann Oslo for Norwegian regional carrier Wideroe, reaches across all social and financial demographics. It looks beautiful, it plays out like a dream and it offers a rapturous visual punchline.


Fall in love with flying again? I just fell in love with advertising all over again too.


12 Responses to “The most beautiful ad of the year?”

  1. Renée Layberry October 2, 2012 at 3:55 pm #

    Oh, that’s freaking SWEET!

    • Doug Brown October 2, 2012 at 4:01 pm #

      Didn’t it just make you feel…like a kid? Wonderful acting, gorgeous setting. And so freaking SWEET.

  2. hill copywriting October 2, 2012 at 5:01 pm #

    Sweet might be a great way to differentiate these days, and obviously not easy to do well.

    • Doug Brown October 2, 2012 at 5:51 pm #

      Spot on Bazz. Sour is easy, but sweet takes such a subtle, mature hand.

  3. Kayodé October 3, 2012 at 6:06 am #

    Proof ‘creativity’ or ‘out-of-the-box thinking’ in advertising doesn’t have to be manic.

    • Doug Brown October 3, 2012 at 6:15 am #

      Or juvenile, or smartass, or clever. It just needs to tell a remarkable story memorably.

  4. Louisa October 3, 2012 at 7:20 am #

    Do you think presidential or election advertising could ever be SWEET?

    • Doug Brown October 3, 2012 at 7:22 am #

      Not as long as there are politicians involved, no. Or we move to Norway.

  5. Tom Hudock October 3, 2012 at 11:30 am #

    Suspense, curiosity, and characters people can relate to. Nice! Not sure the same sweetness would translate as well in the States though.

    • Doug Brown October 3, 2012 at 11:41 am #

      Check out this beautiful 2008 United Airlines ad from Barrie D’Rozario Murphy if you need to see that sweetness does indeed translate south of the border Tom! 🙂

      • Tom Hudock October 3, 2012 at 12:25 pm #

        I agree, another beautiful story. The Norway story, to me, is a step above. Maybe cause I’m relating as a father. I was thinking back to my recent interaction with American sales people. They weren’t into approaching prospects with ‘sweetness’.

        A note on the numbers, the Norway video has 10 times the views and has only been up since Sep 2012.

  6. Doug Brown October 3, 2012 at 12:33 pm #

    Oh for sure Tom, there is nothing remotely Black Friday at Walmart about this Norwegian spot!

    In fairness to the United Campaign from ’08, social media was in its infancy then and the avenues for creating viral heat were certainly fewer. That said – and even though my friend Stuart D’Rozario’s agency did the United spot – I prefer the Wideroe ad.

    Good convo!

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