A short post about brevity

11 Oct

There’s not a single thing we write in marketing/communications that won’t benefit from editing for length or superfluousness.

Full stop with the words crossed out


9 Responses to “A short post about brevity”

  1. Chel October 11, 2012 at 3:46 pm #


    • Doug Brown October 11, 2012 at 4:48 pm #


  2. Christie October 11, 2012 at 4:14 pm #

    Ahaha, “superfluousness” is as great to read as it is to say.

    • Doug Brown October 11, 2012 at 4:48 pm #

      There must be a shorter word though…

  3. ericjbaker October 11, 2012 at 4:22 pm #

    This blog post that you submitted to appear online today is pure, utter, complete, full, absolute nonsense. You obviously don’t know – really or truly or honestly know – anything about good, full-figured, informative, fact-filled, data-driven writing. Every single last word I write and/or compose as I lay my fingers across the individual letters (26 different ones!) of the keypad that can be found on the horizontal surface of my laptop computer with integrated monitor is absolutely, without question, unequivocally, indisputably, unarguably, and beyond all shadow of any and all doubt, necessary!

    Ha. I told that guy, didn’t I?

    • Doug Brown October 11, 2012 at 4:53 pm #

      Consider me told Eric! But would you say my post was worser, the worst or the worstest?

      • ericjbaker October 11, 2012 at 8:29 pm #

        Why, it’s the bestest, of course!

  4. hotelgoddess October 13, 2012 at 8:49 pm #

    and literally….love it!

    • Doug Brown October 14, 2012 at 4:53 am #

      Angela I’m sure there is an inverse correlation between the length of my posts and the reads they get! Thanks for the comment.

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