WordPress, the platform that hosts this blog, has about 20 million active bloggers, with about 500,000 new posts published every day. Why is this one – a small Victoria, BC advertising blog – worth your time?
Allow me to offer 6 reasons for your consideration.
1. To get an insider’s view of an outsider’s business. Advertising is a very public industry. Our ideas hang out in full view all the time. But what’s never particularly well-documented is what the industry thinks of itself. I am no evangelist and freely offer up the goods, however beautiful or ugly, wherever I find them.
2. Because advertising is important. We stop drunk drivers, reach out to pregnant teens, encourage responsible use of our natural resources, stimulate the economy, build bridges between cultures, promote the benefits of a regular poop. We may not be “professionals” in the sense that doctors, lawyers or accountants are, and there is no exam to pass or threshold of accreditation to cross to get into the club. But our business attracts some of the most insightful, relentless and creative minds on the planet, very handy when you’re trying to raise awareness and change behaviours.
3. For Maureen Blaseckie’s comments. When I see that I have a comment from this wonderfully witty Victoria woman, I know the insight and entertainment value of my post has just gone way up. See what I mean here and here. I hope you appreciate Moe’s parries and thrusts as much as I do.
4. Because you love advertising. Well you do. And so do I. When I first fell in love with Marvel the Mustang in the late 60’s, I was falling for advertising too….I just didn’t yet know it. You are the same. Yes, advertising can try the patience of a Buddhist monk. But no relationship is perfect.
5. Because I’m not a big head. I’ve known my share, and believe me this industry sure knows how to attract them. But I don’t have an agenda to sell here, no book to flog, no career credentials to pad. I may offer opinions, but I try to open the door to discussion. The juicy tidbits of my business that I find and share, and the dialogue that ensues, keeps advertising in the conversation, and that’s what I care about. I can say without any false modesty that I am the least interesting thing about this blog.
6. You love me! (Well look, my dad and brother Dave subscribe to the blog, so technically I can say it.)
If you haven’t yet subscribed, you can do so in the column on the right. I appreciate every reader very much. Thanks!