Who should be driving the delivery truck?

17 Oct

Yesterday I met a local businessman who didn’t know what a blog was. He asked how you go about finding them.

He was genuinely amazed to hear that such things existed – in such numbers – although not moved to go looking for them.

Nor does he spend a moment of his life thinking about Twitter, Facebook or Pinterest.

But he does make a food product that is beautiful and satisfying and ethical, and his company is about to expand to new facilities for the 2nd time in 4 years.

He doesn’t care to be an expert in the message delivery channels. That’s why he was talking to a marketer.

He’s too busy creating something really stunning to deliver.

Food for thought.



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