Build brand loyalty with a single email

18 Oct

Happy Birthday soap from Rocky Mountain Soap Company

It’s not really very hard, is it.



27 Responses to “Build brand loyalty with a single email”

  1. Carol October 18, 2012 at 10:52 pm #

    Specifically when this month? : )

    • Doug Brown October 18, 2012 at 10:55 pm #

      Of course, this could have been a very old email…

    • Rocky Mountain Soap (@rockymtnsoapVIC) October 21, 2012 at 12:35 pm #

      Your birthday month – but valid after your birthday month of course, just our way to say thank you.

      • Doug Brown October 21, 2012 at 12:38 pm #

        Scott she was just trying to get my birthday deets out of me, but I always arrange my birthday for a Friday. Then I take the day off. 🙂

      • Carol October 21, 2012 at 3:01 pm #

        There are no secrets at Redbird. Even as I write, the security around your highly confidential personal birthday file is being compromised, and now it’s just a question of what you’ll do to avoid being outed…

      • Doug Brown October 21, 2012 at 3:16 pm #

        I could possibly hide out at the Rocky Mountain Soap Company until all this blows over….

  2. maureen October 19, 2012 at 7:11 am #

    I suggest a surgical strike team to appear at your current work location without warning to apply a yet to be determined number of bumps. This may or may not re-occur until such information tangentially impinging upon a date specificity re:natal information is produced.

    Anyone? hello?

    Okay, plan B: I will stand beside your desk, arms folded over my matronly balcony, pointedly staring with one eyebrow raised in the international sign for “Well, young man, what do you have to say for yourself?”. I am a mom and qualified to utilize this weapon in situations where it is warranted. You will beg to be waterboarded.

    Oh, and comment that actually relates to this post?
    Sweet. Foot Butter Guy and the entire Rocky Mountain Soap company definitely get modern marketing/social media while maintaining the old fashioned personal touch.

    I’ll go practise that stern look now….where are my kids…

    • Doug Brown October 19, 2012 at 7:18 am #

      I have absolutely no clue what anything of that meant, but YES!

      Oh and you’ve gotta love Scott and the smart, social and personal way he goes about his business. They always pop Lola a small sample soap in Chocolate Peppermint flavour or whatever when she’s in the shop. Future loyal customer!

      • Katharine Holmes (@GDgeek) October 20, 2012 at 10:35 am #

        We don’t actually have “Chocolate Peppermint,” but I like it. Will have to suggest that to the “powers that be.”

      • Doug Brown October 20, 2012 at 10:43 am #

        I KNEW I was going to get in trouble for that…Vanilla Candycane? Is that it? Chocolate Peppermint…even I would buy that.

      • Rocky Mountain Soap (@rockymtnsoapVIC) October 21, 2012 at 12:37 pm #

        We had a chocolate peppermint a long time back I believe – have sent the suggestion to the powers that be (awesome soapsters) at the workshop in Canmore! Thank you for the kind feedback Doug!

      • Doug Brown October 21, 2012 at 12:41 pm #

        How cool that your customers could influence the soap offerings. That would make a fun contest. Wonder if you’ve done that before?

      • Rocky Mountain Soap (@rockymtnsoapVIC) October 21, 2012 at 4:37 pm #

        We have done that before. In fact, our current Lemon Lime soap is the result of just such a contest!

      • Doug Brown October 21, 2012 at 5:19 pm #

        Beautiful. Great to see a company engaging so well with its customers.

    • Rocky Mountain Soap (@rockymtnsoapVIC) October 21, 2012 at 12:51 pm #

      Thank you Maureen for the warm words – we learned from the best, like Doug here.

  3. Ricky Lluis October 19, 2012 at 8:46 am #

    Short, simple, and very effective. My dad does something similar with his clients. If clients choose to downgrade to a cheaper package while already having paid the full year fee for the more expensive option, he refunds the difference. Depending on when they do this, sometimes the cheques are for 10 bucks with a nice personalized message. Shows caring and attention to detail.

    • Doug Brown October 19, 2012 at 8:49 am #

      Your dad’s treating his customers like people – and individuals. If it’s true that customers are the new marketers, then you want to make them feel as appreciated and connected to your brand as possible. Great to hear from you Ricky – thanks for the comment!

  4. hotelgoddess October 19, 2012 at 11:40 pm #

    Doug – the pumpkin soap smells cool. Maureen – that sounds kind of dirty in an Ab Fab kind of way…more please

    • Doug Brown October 19, 2012 at 11:42 pm #

      I think I have their Nut Ale soap in my shower right now Angela. I like to think I’m washing with beer. As for Moe, Ad Fab would flee from her rapier wit!

      • Rocky Mountain Soap (@rockymtnsoapVIC) October 21, 2012 at 12:41 pm #

        We love AB FAB – who doesn’t, right? And Angela, your fave Vanilla Candy cane will be in store November 1st! 🙂 Doug the Big Head Nut Brown Ale was a monthly soap – we certainly hope they bring it back next year – if you are ever in Canmore, check out The Grizzly Paw, a micro-brewery where we got this idea from. Their Raspberry Ale is awesome too!

      • Doug Brown October 21, 2012 at 12:47 pm #

        Micro-brew referrals are always appreciated. As are beer scented soaps. Any man can agree with that! We smell like beer most of the time anyway…

  5. Carol October 26, 2012 at 12:28 pm #

    In flagrant disrespect of Canada’s privacy laws, I’d like to wish Doug a very happy birthday. (As promised, however, he took the day off work so there’ll be no bumps from us.)

    • The Supreme Court October 26, 2012 at 12:41 pm #

      Carol, some tight-ass from our office will be in touch.

      • Doug Brown October 26, 2012 at 12:47 pm #

        Hey thank you Carol! Just ignore the feds. You can break that law anytime as far as I’m concerned. 🙂

      • Carol October 26, 2012 at 12:53 pm #

        I’m sure there are laws about impersonating omnipotent legal bodies, too…

  6. Free legal aid October 26, 2012 at 12:56 pm #

    Doug, Carol…give us a call!


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