For the next 70 seconds, you are James Bond

21 Oct

ASSIGNMENT

Create product buzz by promoting an exciting new film.

BACKGROUND

The film and its major  character offer a rich supply of well-known visual and audio cues.

TACTICS

A consumer contest,  a flash mob, viral marketing, zero dollars in paid media.

OUTCOME

One helluva cool advertising idea.

 

 

Advertisements

6 Responses to “For the next 70 seconds, you are James Bond”

  1. Tom Hudock October 21, 2012 at 2:00 pm #

    No longer a boring experience with a vending machine. Coke has been dialing into the personal experience. Give the world a coke with Google, http://youtu.be/k8PEZz-IOtI And the Happiness Machine on college campuses, http://youtu.be/lqT_dPApj9U

    These guys are on fire!

    • Doug Brown October 21, 2012 at 2:05 pm #

      Love these Tom. Seems the Coke way is to get away from paid media and use their vending machines as starting points for a more compelling kind of brand experience. I would say, based on their work in the past 2 years, that Coke gets it. Or at least their ad agencies do!

      • Tom Hudock October 21, 2012 at 2:31 pm #

        Totally agree. And the advertising+technology innovation that goes into these ideas is amazing. Oh, to work with that kind of budget. 😛

      • Doug Brown October 21, 2012 at 2:37 pm #

        You know Tom, what I like about this Coke idea is the lack of a huge media budget. The business has to pay the agency and the performers, something many businesses can afford. Of course, it’s money down the drain if the video doesn’t go viral. So, just doing the responsible thing here…

  2. iamkarenw October 23, 2012 at 6:41 am #

    Posted this on my page too! Doug – It’s time to pack our bags and move to London. I’m living on the edge with Coke Zero.

    • Doug Brown October 23, 2012 at 7:49 am #

      That’s right Karen. Those Brits seem to have all the fun!

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