Taking the blog in a new direction

23 Oct
Hugh Laurie with syringe

All set to inject a suffering brand, whilst impersonating Hugh Laurie.

This is my 500th post. Not a big deal, lots of bloggers have hit the magic half-whatever, millennium.

But it has prompted long hours of soul-searching, wringing of hands and hiding in the storage room.

The result? I’ve emerged ready to narrow my focus tight to the area I’m most drawn to.

As you can see, I’ve renamed the blog Brand Intervention.

We all know what an intervention is. Whether divine or professional, it means  an outsider popping in on a crisis and trying to resolve it. Since so many brands are in crisis on a regular basis, I have no doubt there will be ample content for my prodigious blogging appetite.

So, am I a Brand Interventionist now?

Yes. Well, I always have been a bit of a meddler. But now I’m coming out of the storage room with it.

Some brands are so damaged they need to go straight to Brand Detox and dry out before going into Brand Rehab.

Others are powering on, getting stronger, fresher and more attuned to the needs of their customers.

Consequently, the focus of my future blog posts will be on examples of each.

I hope you will hang in there while I make the leap.

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18 Responses to “Taking the blog in a new direction”

  1. Terrance Lam (@kinematicdigit) October 23, 2012 at 7:50 am #

    I really like it Doug. There are many brands out there that need help. So many have only taken their brands halfway and others just don’t hit the mark at all. But what is most disturbing are those brands that have a killer product, service and logo, but just fall short because of a weak marketing strategy and lack of brand presence. Intervention sounds like a good thing to call what you’ll do for them.

    • Doug Brown October 23, 2012 at 7:57 am #

      Thanks Terry. A good Interventionist always starts by listening to those affected by the brand’s behaviour. So comments like yours here have just become even more valuable to me!

  2. Jenni(fer) Maley (@JenniMaley) October 23, 2012 at 7:50 am #

    Congrats on the milestone. Looking forward to your newly directed posts!

    • Doug Brown October 23, 2012 at 7:59 am #

      Good to hear from you Jenni…thanks for popping in. Are you in the area still? Wishing you a fab trip. With great weather. 🙂

  3. Mary B October 23, 2012 at 8:51 am #

    Congrats Douglas! 500 – amazing, who knew you had so much to say?! I like the new direction. Time more people came out of the storage room or from under their comfort blankies and helped these Brands reach their full potential, everyone would have more fun and success – looking forward to this new direction, although I loved your meanderings on all things advertising related, however this sharper focus will be sure to prove educational and entertaining as always.

    • Doug Brown October 23, 2012 at 9:05 am #

      Thanks for the props MB. Narrowing the focus will actually help me to find better content, which is the goal. “Advertising” is an awfully big arena.

      I will sure do my best to keep the posts entertaining – thanks for reading them! Trust things are well in the Okanagan.

  4. Lynne DeCew October 23, 2012 at 9:35 am #

    Sounds very interesting – but then you could write about data entry and make it sound interesting. Count me in as a loyal reader.

    • Doug Brown October 23, 2012 at 9:38 am #

      THANK YOU Lynne. What a sweet comment. I better be on my game now!

  5. margaretdoyle October 23, 2012 at 9:40 am #

    Love the Clint Eastwoody nun image. Rip it up Doug!

  6. Jason October 23, 2012 at 9:58 am #

    Your delivery of great content/observations on so many different topics has me literally drooling (literally – I just had to clean off the keyboard…) in anticipation of what you will deliver by focusing on brand development. (but please don’t forget about the dead fly pics – they’re still awesome!)
    Always great stuff from you, looking forward to more.

    • Doug Brown October 23, 2012 at 10:34 am #

      Obviously any brand could use some dead flies! Thanks for reading and commenting Jason – from one brand guy to another.

  7. Barry Hill October 23, 2012 at 10:34 am #

    Lead on Douger!

    • Doug Brown October 23, 2012 at 10:38 am #

      I’ll have both eyes peeled Baz, but if you come across any good leads, please chuck them my way. Cheers!

  8. Andrea October 23, 2012 at 10:39 am #

    Intriguing new direction! Cant wait to read.
    Congrats on 500 Doug! Wow

    • Doug Brown October 23, 2012 at 10:59 am #

      Thanks a lot Andrea. I’m officially retiring zombies too, unless they come back to life as a Brand. 🙂

  9. hotelgoddess October 23, 2012 at 5:07 pm #

    It would be kind of cool to dissect those brands in need of an intervention and watch the rehab transform. Some are of course, completely helpless, and that’s a whole other issue. But in all seriousness, more brand interventions are easy to fix: action customer feedback. The challenge is for many that is hard to accept. My company just spent millions updating their digital platforms and web content to better deliver on the guest experience. While the site has minor visual modifications, it has greatly improved our guests’ experience. The acceptance was immediate and approval ratings are high!

    • Doug Brown October 23, 2012 at 5:13 pm #

      Your customers are your marketers now Angela. Treat them well and they will take the Good Word about you wherever they go. Of course there’s a lot more to a brand intervention than just listening to your customers, but it always seems a sensible place to start. Good on your company for making the investment in cultivating these close long-term relationships. No customer is more valuable than the one you already have!

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