It’s not very bright to die stupidly. In fact, it’s dumb.
But don’t take my word for it. Pause your life for a moment and watch this memorably funny, gory and charming little animated public service announcement out of McCann in Melbourne for the local public train system.
Think of all the shocking scenarios that might have ended up on the screen to remind the audience of the confluences of everyday life and stupid acts – especially with high speed trains in the picture.
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This commercial should be seen by any advertiser about to embark on a public safety campaign. It recognizes that safety is not what’s being sold here, but smarts.
Hence the approach that pokes at our brain rather than our stomach.