Travelodge, the world-wide hotel chain, is using a novel approach to drumming up business over the holidays in the U.K.
They are giving away free room nights on Christmas Eve to any couple named Mary and Joseph. Travelodge is even offering free parking for your donkey.
According to a spokesperson, the promotion is an attempt to right the failure of the hotel industry to offer a room to the parents of Jesus 2,000 years ago.
Is this a good marketing strategy?
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‘Course it is. It’s respectful, smart and just cheeky enough to be fun.
Getting religion and advertising comfortable in the same manger is always a tough balancing act. The paper-thin skin of the devoted is easily ignited. This campaign seems to have figured out where the lines are.
Sleep in heavenly peace.