I’ll explain this to you like you’re 5

6 Dec

Cross-eyed man

We marketing people have a way of speaking, full of jargon and important-sounding words. We’re all guilty of it to some degree. I like this guy’s take on it.

Most people I’ve met have neither the time nor the interest to figure out what the hell a marketing person is trying to say.

The Brand Interventionist Recommends

Explain things like you’re addressing a 5-year old.

That doesn’t mean dumbing it down. It means removing the marketing dreck and showing respect for your audience’s time and interest level, both of which are a lot less than you imagine.

You’ll end up being more direct, more economical with your words, and empower your listener/reader to move your message along.

“Plain-speaking” is not often used as a put-down.


9 Responses to “I’ll explain this to you like you’re 5”

  1. TV Amanda December 6, 2012 at 10:13 am #


    • Doug Brown December 6, 2012 at 10:38 am #


  2. cdub December 6, 2012 at 10:32 am #

    Sorry, I didn’t understand this, can you explain it again?

    • Doug Brown December 6, 2012 at 10:45 am #

      Sure “cdub”. What I meant was that marketers need to be leading providers of best-in-class, bottom-up communication throughout the customer interface touchpoints, and hit the ground running with bleeding edge practices that recognize the new time-driven paradigm.

  3. cdub December 6, 2012 at 11:21 am #

    Thanks Mr. Brown. I have to go… recess!

  4. hill copywriting December 6, 2012 at 11:26 am #

    Wondering aloud (noisy keyboard) why dumb people are usually portrayed as white middle-aged males. No need to answer, it’s just an observation.

    • Doug Brown December 6, 2012 at 11:49 am #

      We have the numbers behind us Baz.I don’t see this guy as dumb though .. he’s struggling to figure out what the heck I said to “cdub”!

  5. hill copywriting December 9, 2012 at 4:31 pm #


    • Doug Brown December 9, 2012 at 5:44 pm #

      Dazzled by the marketing speak!

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