I’ll explain this to you like you’re 5

6 Dec

Cross-eyed man

We marketing people have a way of speaking, full of jargon and important-sounding words. We’re all guilty of it to some degree. I like this guy’s take on it.

Most people I’ve met have neither the time nor the interest to figure out what the hell a marketing person is trying to say.

The Brand Interventionist Recommends

Explain things like you’re addressing a 5-year old.

That doesn’t mean dumbing it down. It means removing the marketing dreck and showing respect for your audience’s time and interest level, both of which are a lot less than you imagine.

You’ll end up being more direct, more economical with your words, and empower your listener/reader to move your message along.

“Plain-speaking” is not often used as a put-down.

Advertisements

9 Responses to “I’ll explain this to you like you’re 5”

  1. TV Amanda December 6, 2012 at 10:13 am #

    Yes!!!!!!

    • Doug Brown December 6, 2012 at 10:38 am #

      Yay!

  2. cdub December 6, 2012 at 10:32 am #

    Sorry, I didn’t understand this, can you explain it again?

    • Doug Brown December 6, 2012 at 10:45 am #

      Sure “cdub”. What I meant was that marketers need to be leading providers of best-in-class, bottom-up communication throughout the customer interface touchpoints, and hit the ground running with bleeding edge practices that recognize the new time-driven paradigm.

  3. cdub December 6, 2012 at 11:21 am #

    Thanks Mr. Brown. I have to go… recess!

  4. hill copywriting December 6, 2012 at 11:26 am #

    Wondering aloud (noisy keyboard) why dumb people are usually portrayed as white middle-aged males. No need to answer, it’s just an observation.

    • Doug Brown December 6, 2012 at 11:49 am #

      We have the numbers behind us Baz.I don’t see this guy as dumb though .. he’s struggling to figure out what the heck I said to “cdub”!

  5. hill copywriting December 9, 2012 at 4:31 pm #

    Doh!

    • Doug Brown December 9, 2012 at 5:44 pm #

      Dazzled by the marketing speak!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Amy C. Amy Do.

Amy fall down.

Son of the Morning Light

All images are copyrighted & owned by the photographer who created them. Under no circumstances shall these digital files be used, copied, displayed or pulled from this site without the expressed written consent of the photographer.

LE WOOD SHOP ANEKA DEKO

BOUTIQUE DE DÉCORATION ET DE MOBILIER EN BOIS ET MATÉRIAUX RECYCLÉS

the Blacklight Arrow

David Blacker's Blog

TV Amanda

Blogging about all things tv, advertising & marketing

Ballentine Media Inc.

Vancouver Small and New Business Branding, Design and Social Media Strategy

BriWrites

BriWrites: Brian Hartz's Blog

Financial & General Copywriter

Barry Hill, MBA (Ivey)

%d bloggers like this: