We marketing people have a way of speaking, full of jargon and important-sounding words. We’re all guilty of it to some degree. I like this guy’s take on it.
Most people I’ve met have neither the time nor the interest to figure out what the hell a marketing person is trying to say.
The Brand Interventionist Recommends
Explain things like you’re addressing a 5-year old.
That doesn’t mean dumbing it down. It means removing the marketing dreck and showing respect for your audience’s time and interest level, both of which are a lot less than you imagine.
You’ll end up being more direct, more economical with your words, and empower your listener/reader to move your message along.
“Plain-speaking” is not often used as a put-down.