They couldn’t have figured that out by keeping the guy at home?
Is travelling a torture test for razor blades? Do beards grow more heavily when you’re hiking in Patagonia and being shuttled through the water canals in Thailand?
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This promotion is entirely irrelevant to the point Gillette is trying to make.
Substitute any other long-lasting item in here and see what I mean:
>> Sunlight sent a man around the world to see how far a bottle of concentrated laundry detergent goes!
What would have worked is if the torture test they applied here actually said something about the product and its ability to last. Imagine if the razor blades were key to survival – sawing through ropes, or decapitating an alpaca gone feral. And then you still got a clean, close shave.
I’d buy that.