A couple of days ago I introduced my new logo. It generated a lot of commentary.
For some people, the logo glorified gun violence, and in the wake of Sandy Hook, there wasn’t much enthusiasm for the gun imagery.
Others gave it a thumbs-up, seeing in it the lampooning of a Tarantino-style archetype that was the intention.
The really astute pointed out that it was too far removed from who I am as a person and how I work. That argument right there convinced me that I needed to go back to the drawing board. Designer Neil Tran picked up on the public conversation, and went straight back at it. Yesterday he provided me with this new design.
It spoke to me right away.
Your opinions are important and I welcome them.
I’ve found this very public process to be invaluable. It brought home (my home this time) how critical it is for businesses to listen to the market and be prepared to respond and adapt.
True, you can’t have design by committee, and you certainly should never try to make everyone happy, because you can’t. But you can measure the feedback and determine if what you are doing – whatever it is – is going to meet your criteria for success.
So thanks for being part of the logo design team!
And for anyone who is lamenting the tonal shift from Tarantino to Mary Poppins, the truth is I was never that cool anyway.