Finally, some truth in advertising

13 Feb

In the U.S. there is something called the Heart Attack Grill.

Items on the menu include this Quadruple Bypass Burger, topping in at around 8,000 calories.

Quadruple Bypass Burger

Diners who weigh over 350 lbs eat free.

Yesterday their most loyal customer, a 52-year old daily regular, dropped dead of a heart attack outside the restaurant.  The unappetizing details are here.

The owner of the restaurant was quick to head-off the obvious remarks by reminding all that this wasn’t a laughing matter. A man – a good man by all accounts – was dead.

The Brand Interventionist Recommends

While I am all for truth in advertising, if your brand promise is that you will kill your customers and you deliver on that promise, you should probably be in jail, not reaping the profits from people too stupid to save themselves.

“Taste worth dying for!” Heart Attack Grill slogan

 

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2 Responses to “Finally, some truth in advertising”

  1. Tom Hudock February 14, 2013 at 12:08 pm #

    Truly a sad story for many reasons. But when you’re an unpaid mascot, and the second one to die in the past two years, it makes you hope that the paid mascots have specialized health insurance.

    • Doug Brown February 14, 2013 at 12:12 pm #

      My head went there too Tom. What kind of insurance would you have to have to set out to kill your customers?

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