Fear-based marketing is a pretty under-developed niche.
Of course, it’s not for everyone. I can’t image Lego or Gillette using it effectively, for example.
But when you’re peddling a movie like The Last Exorcism 2, it seems like a pretty good way to go.
Here, the marketers of this horror-flick have made a promotional video using a two-way mirror, a freakishly flexible girl and a line-up of unsuspecting hair salon customers.
Hang in there for the ending – it’s particularly memorable.
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When the promise of your product, in this case the film, is to scare the bejesus out of people, it only makes sense to do so whenever your potential customers come into contact with it.
This is smart marketing: clever, authentic and hugely watchable.